I recently submitted an article to SI Review magazine on the
topic of job advertising. I find the subject fascinating since it seems that
candidates seem to be using Google for their job search as much as they are
using job boards to conduct their job search. It used to be that one would
never think to kick-off a job search from Google but I guess we’ve all been
Googlefied at this point.
Looking at Google’s keyword search volumes for the keyword
jobs has the following results:
The returned 150 job-related terms total ~200m+ searches per month.
When looking at Quantcast I see CareerBuilder.com gets about
12.9m unique visitors per month and Alexa tells me 6.4 page views per user,
giving an estimated total monthly page hits of 82.56m. Monster numbers are
slightly lower. Numbers for Indeed.com are 5.4m unique visitors, 6.23 pages per
visit for 33.642m pages visited per month. Seems like those three sites total
in the range of Google’s numbers.
Of course, these are all very rough numbers and there are a
lot of flaws in my data and calculations, but it does seem to provide
compelling evidence that it is now time to focus on job search traffic on web
search engines. You’ve probably spent
some effort optimizing your corporate site -- now it’s time to apply those SEO
techniques to improve your organic and paid positions in web search engine
results for your individual job postings.
